EXCLUSIVE INTERVIEW: Magic Rock acquired by Lion

In an interview with Pete Brown, Magic Rock’s founder Richard Burhouse explains the take over

It was announced today that Magic Rock had become the latest British craft brewer to sell to a large international brewing concern. Australian-based food and beverage company Lion acquired London’s Fourpure in a similar deal last year, and also operate Australian craft beer brands including Little Creatures. In turn, Lion Australia is part of the Lion Group, a wholly-owned subsidiary of Kirin Holdings, a global, multi-industry food and beverages company headquartered in Tokyo.

Richard Burhouse, who founded Magic Rock in 2011 along with head brewer Stuart Ross, will remain in charge of the company and describes the move as fuelling ‘a shared promise to keep making great beer, on a bigger scale’. The brewery has a cult following among craft beer fans and is the winner of a great many awards. Burhouse describes the acquisition as ‘the best way for us to build on this legacy over the long term is to introduce Magic Rock beers to a much wider audience’.

While rumours of the buyout have been circulating on social media for days, the staff of Magic Rock were only informed of the move today, so it remains unclear whether there will be many changes in its 45-strong workforce, but in an interview Burhouse argued that the staff and the local community of Huddersfield were key factors in the decision.

“The brand we’ve created is a bit of a monster — it’s been really successful and now we need to step up to the next level, and I simply don’t have the skills on my own to do what’s required next. We’ve been approached by a few people over the last few years and none of them felt like the right fit. Lion did — they feel right for our shareholders and for our staff. We need a new brew system, new capacity, more space, and it’s not often that this kind of investment comes into Huddersfield.’

Coming less than a year after Lion’s acquisition of Fourpure, Lion’s Global Markets managing director, Matt Tapper, and regional director for the UK, Toby Knowles, didn’t rule out further acquisitions.

‘There aren’t that many brewers that have the X-Factor Magic Rock have,’ said Knowles.

‘Today we’re just enjoying this relationship,’ said Tapper. ‘We’re enjoying working with Fourpure and we’re opening a Little Creatures microbrewery in King’s Cross soon. But we’ll keep our eyes and ears to the ground and see how things progress.’

Pete Brown