Introducing I AM A BREWER

INTRODUCING I AM A BREWER

A new free print magazine is for everyone working in the beer industry is to launch in January. I AM A BREWER, from the makers of Original Gravity, is a print magazine, podcast, weekly newsletter and website. 

I AM A BREWER has one cause: To enable breweries to make their best ever beer and succeed in business.

We believe that sharing knowledge and inspiring is the way to do this.

We believe that today, anything is possible.

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I AM A BREWER has five media properties:
1. Bi-monthly print magazine
2. Website updated daily
3. Weekly newsletter
4. Podcast
5. Events

Through these properties, we will share knowledge from the best people in the industry. By brewers for brewers. We will present new ideas, and examine the industry, and bring the best of beer to our community.

PRINT MAGAZINE

Because nothing beats print.

The core of I AM A BREWER is a beautifully-produced print magazine.

It disrupts the idea of a B2B magazine, taking an approach that is easy to read, elegantly designed and well written.

It is freely posted to 2,000 breweries around Britain, as well as in Canada.

It comes out six times a year.

It is written by people who are world-class in their field. By the people who excel in ingredients and systems, brewing and lab, marketing and design, packaging and cellaring, selling beer and grocery, owning, buying and managing.

Sections:
INGREDIENTS
BREWING
MARKETING
PACKAGING
SELLING
OWNING

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PODCAST

10-minute masterclass.

The I AM A BREWER Radio is an easily-digestible 10-minute masterclass from people at the top of their game.

It could be world-class brewers talking about lagers or barrel-ageing, marketing experts talking about social media, or taproom managers chatting about creating the perfect environment… all in around 10 minutes.

You’ll be able to find them on our website, iTunes and Spotify.

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NEWSLETTER

Weekly inspiration.

7 essential things you need to know about brewing this week.

I AM A BREWER’s weekly newsletter is a Monday morning dose of news, views and inspiration.

It will be emailed to more than 1,500
breweries each week.

It will feature the best of our online articles, as well as the most interesting and important articles we scour from the web.

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EVENTS

Inspiration, knowledge, fun.

I AM A BREWER Events will be like no other. It will bring the best people in the industry together for a day of inspirational talks, workshops with world-class experts and a bit of a knees-up to end on.    

The focus is on practical advice you can take back to the brewery and implement right away. From making balanced sours to managing social media, making the most from your malts to managing brewery finances, we’ll cover it all. Plus there’ll be a very special guest from outside the industry.

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WEBSITE

Daily news, views and idle gossip.

I AM A BREWER’s website only brings the most intriguing and important news on planet beer.

Reflecting the same sections as the magazine, we’ll cover every aspect for every job in the brewery. All beautifully presented with great photos and illustrations, and always well-written. No fluff here.

Sections:
INGREDIENTS
BREWING
MARKETING
PACKAGING
SELLING
OWNING


CONTACT:

Editorial: daniel@originalgravitymag.com

Sales: martha@originalgravitymag.com


FYNE ALES REVEALS NEW LOOK AND FIRST CANNED BEERS

FYNE ALES REVEALS NEW LOOK AND FIRST CANNED BEERS

Independent Scottish brewery Fyne Ales has unveiled an updated brand identity and outlined plans to introduce new products to its core range, including two canned beers.

Fyne Ale’s new look, set to be rolled out in the coming weeks, draws inspiration from its farm brewery status and rural location on a 4500-acre estate at the head of Loch Fyne. Not only will the brewery’s current core range, including flagship pale ale Jarl, be updated, but three beers have been added to the Fyne Ales’ year-round brews.

From December 2018, the Argyll brewery’s Workbench, a 5.5% IPA, and Easy Trail, a 4.2% session IPA, will be available in 330ml cans, and North West, a New Zealand-hopped lager will join them as a permanent keg offering.

“Fyne Ales has always been recognised for the diversity and quality of our beers, but the look and feel of our brand put us at risk of falling behind in this fast-moving industry,” commented Fyne Ales managing director, Jamie Delap. “We set out to create a new identity that better tells the story of who we are and where we come from, but also reflects our ambitions as a modern, progressive brewery.”

Fyne Ales partnered with Glasgow brand and design consultants O Street for the project, working closely with them to create the new look – each beer features stylised textures created using photography from the brewery’s farm estate, chosen to help tell the story of the beer and brewery.

“We’re proud to be a farm brewery; being a working farm in such a historic, beautiful and isolated location is part of everyday life at Fyne Ales,” commented Fyne Ales marketing manager Iain Smith on the new designs. “O Street has created a unique, striking brand identity that celebrates our provenance and we can’t wait to showcase it across our core beers and introducing Workbench and Easy Trail cans.”

Fyne Ales, which launched its small-batch farmhouse and mixed fermentation brewing project, Origins Brewing, in 2017, believes the new, more rustic branding will appeal to its current followers and new drinkers alike. 

The brewery also revealed details of three bottled limited specials which will debut with the new branding – Remote Parts, a 7% West Coast IPA brewed in collaboration with Cigar City Brewery; Perfect Silence, a 6.9% red IPA and an 11.1% bourbon barrel-aged version of Brouwerij De Molen collaboration imperial stout, Mills & Hills. All three will be available in 330ml bottles later this month, with Remote Parts also available in keg and Perfect Silence in keg and cask.

The new beers and updated branding will be supported with an ongoing sales and marketing strategy designed to increase brand and product awareness and increase the availability of the brewery’s beers. Activity begins today, with the launch of a new Fyne Ales website.


The Q&A Robert Middleton, Founder of London brewer Orbit

THE Q&A

Robert Middleton, Founder of London brewer Orbit

You’ve recently changed the brewery’s branding. Why?

We wanted our new branding to better represent who we are, what we stand for, our personality. We also wanted it to communicate all of that more strongly to the customer. We’re committed to making timeless styles with an eye for balance and finesse, we strongly value our independence and we love music. We really hope people love our new branding as much as we do.

Which beer of yours gets you thinking ‘yeah, I’m glad I am a brewer’?

That would have to be our Kölsch, Nico, which is our take on the traditional beers of Cologne. This beer has so much going on within it – it’s fragrant and light, with beautiful fruity esters from the Kölsch yeast, alongside herbal, slightly spicy Tettnang hops. Clean, balanced, dry and refreshing. Like Altbier, its an Obergäriges Lagerbier – warm fermentation followed by cold conditioning – genius.

What are you listening to at the moment and what is so good about it?

I’ve been hooked by the Lemon Twigs, Methyl Ethel and The Big Moon recently. Original, genuine, creative tunes with personality. Bands doing their own thing in the spirit of independent music. I’m off to End of the Road and Austin City Limits this year, so will hopefully discover some more new music.

You took a van around Scotland and visited loads of breweries — what’s your next expedition? Cycle about London and visiting pubs with Barclay Perkins livery still on them perhaps?

Brewing in London feels like a pretty exciting journey in itself, but we keep the spirit of travel alive with our annual team trips. Cologne, Düsseldorf and Bamberg have featured so far. Looks like Prague is the favourite next time around.

Do you think it takes a certain person to be a brewer and what is that certain something?

I got into brewing primarily because of the brewers I met on my tour. We probably all have our quirks, but share a passion for beer, a desire to create something special and a collaborative nature. It helps to let your heart rule your head most of the time.

Where are you going on holiday this summer?

Actually, we’re off tomorrow in our camper van Brian – star of the Scottish brewery tour. Probably head to France, but the joy of campervanning is that you can enjoy the journey without knowing your exact destination. A bit like starting a brewery.

First publishing in Issue 14 of Original Gravity.


THE Q&A Kyle Larsen, Head Brewer, Siren Craft Brew

THE Q&A

Kyle Larsen, Head Brewer, Siren Craft Brew

Where did you brew before and what brought you to the UK?

I brewed at Double Mountain Brewery in Hood River, OR and before that at Full Sail Brewing also in Hood River. Well, Siren brought me to the UK really. I was looking to brew for an innovative and exciting brewery, preferably outside the states, and well Siren ticked those boxes. I hadn’t previously heard of Siren but they got a great recommendation from a colleague in the UK so I sent a resume and as luck would have it they were in the market for a head brewer.

What do you do if not brewing, fishing, racing fast cars, eating?

I hang out with my three kiddos and wife they are my best friends really. We like to travel quite a bit so currently I’m enjoying exploring the English country side. I also love making bread and mountain biking. Two things I try to do as much as possible but maybe not as much as I’d like.

How do you design a beer?

I generally design a beer by starting with what I envision the end product turning out like and then working backwards. I’ll write out a description of the beer first and then figure out what raw materials and techniques will get me what I’m looking for. After that I cross my fingers that everything turns out good.

Is Berkshire boring?

No not for me. I love the country side and traditional country pubs. The only thing missing is a good craft beer pub… luckily we are going to be opening a tasting room and event space at our new warehouse/barrel home so it won’t be long until Finchampstead gets even better.

In our love of hops we forget about water, are you a water bore?

Is that a small animal that? If so then yes!

You have barrels for wood aging, do you see a day when breweries ditch wooden barrels in a similar way as the great porter breweries did, or is this wowing of wood just a settling back into the past?

I think barrel aged beer is here to stay. Barrels are great for so many reasons I don’t see why I would ever stop using them. DN

 

/Sirencraftbrew.com